https://www.thedrytextco.in/longhand Writing about writing, from a content agency in Ahmedabad. A new piece most mornings. en-IN Wed, 28 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/buttons-error-messages-empty-states https://www.thedrytextco.in/longhand/buttons-error-messages-empty-states Buttons, error messages and empty pages are written last and read at the moment people decide to leave. Wed, 28 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/writing-for-doctors-lawyers-and-cas https://www.thedrytextco.in/longhand/writing-for-doctors-lawyers-and-cas Most professional websites list everything and explain nothing. How to write for the worried reader. Tue, 27 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/brochures https://www.thedrytextco.in/longhand/brochures Most brochures go in a drawer. The one that gets read is read by someone who wasn't in the meeting. Mon, 26 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/should-your-website-show-prices https://www.thedrytextco.in/longhand/should-your-website-show-prices Price on request feels safe and reads as expensive. When to show the number, and how to write it. Sun, 25 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/price-increase-message https://www.thedrytextco.in/longhand/price-increase-message Most price increase messages apologise for a paragraph and hide the number. Put the number first. Sat, 24 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/case-study-without-naming-the-client https://www.thedrytextco.in/longhand/case-study-without-naming-the-client The client said no to the logo, so the case study never got written. How to write one that works without a name. Fri, 23 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/how-to-write-a-job-post https://www.thedrytextco.in/longhand/how-to-write-a-job-post Most job posts read like a notice, so the good people scroll past. What to write instead. Thu, 22 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/contact-page https://www.thedrytextco.in/longhand/contact-page The page where a visitor decides to spend money is usually a form and a map. What to write there instead. Wed, 21 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/how-to-write-a-diwali-post https://www.thedrytextco.in/longhand/how-to-write-a-diwali-post Diya, rangoli, prosperity in gold. How to write the Diwali post only your business could send. Tue, 20 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/writing-a-hoarding https://www.thedrytextco.in/longhand/writing-a-hoarding A hoarding gets one glance from someone driving at sixty. Seven words is plenty. Here is what to cut. Mon, 19 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/email-subject-lines https://www.thedrytextco.in/longhand/email-subject-lines Fake Re:, false Urgent, a quick question that isn't. How to get the open without the small lie. Sun, 18 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/how-many-revisions https://www.thedrytextco.in/longhand/how-many-revisions Two rounds of revisions means nothing until someone says what a round is. How to agree on one. Sat, 17 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/how-to-write-a-product-description https://www.thedrytextco.in/longhand/how-to-write-a-product-description Most product pages say premium quality and stop. How to answer the doubts a photo can't. Fri, 16 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/copy-that-sounds-nervous https://www.thedrytextco.in/longhand/copy-that-sounds-nervous Exclamation marks, apologies and hedges make a business sound unsure. How to spot them, and a ten-minute fix. Thu, 15 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/company-page-or-founder-profile https://www.thedrytextco.in/longhand/company-page-or-founder-profile A company page and a founder's profile do different jobs. What each is for, and who should post what. Wed, 14 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/how-to-write-an-faq-page https://www.thedrytextco.in/longhand/how-to-write-an-faq-page Most FAQ pages answer questions nobody asked. Where the real ones are, and how to answer them in one line. Tue, 13 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/hinglish-in-brand-copy https://www.thedrytextco.in/longhand/hinglish-in-brand-copy Hinglish works when it is how your customer talks, and reads like a costume when it isn't. Three tests. Mon, 12 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/do-you-need-a-tagline https://www.thedrytextco.in/longhand/do-you-need-a-tagline The line people ask for first and need last. When a tagline earns its place, and what to write before it. Sun, 11 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/cold-mail-first-line https://www.thedrytextco.in/longhand/cold-mail-first-line The first line shows in the inbox before anyone opens the mail. What it has to do, and what wastes it. Sat, 10 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/how-to-ask-for-a-testimonial https://www.thedrytextco.in/longhand/how-to-ask-for-a-testimonial Most testimonials persuade nobody. The four questions to ask a customer instead, and when. Fri, 09 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/google-business-profile-description https://www.thedrytextco.in/longhand/google-business-profile-description The paragraph on your Google listing, read by people about to call. What to put in it, and what to leave out. Thu, 08 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/how-long-an-instagram-caption-should-be https://www.thedrytextco.in/longhand/how-long-an-instagram-caption-should-be Instagram shows a line or two, then hides the rest. How long a caption should be, post by post. Wed, 07 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/how-to-give-feedback-on-a-draft https://www.thedrytextco.in/longhand/how-to-give-feedback-on-a-draft Most second drafts miss because the feedback described a feeling, not a fix. What to write in the margin instead. Tue, 06 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/copywriter-or-content-writer https://www.thedrytextco.in/longhand/copywriter-or-content-writer Used as if they were one job. What each one is for, and how to tell which your project needs. Mon, 05 Oct 2026 09:04:00 +0530 https://www.thedrytextco.in/longhand/whatsapp-broadcast-messages https://www.thedrytextco.in/longhand/whatsapp-broadcast-messages It arrives between the family group and the school group. The preview line, the shape, and how often is too often. Sun, 04 Oct 2026 09:04:00 +0530